SEO Is Not About Keywords


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By Michael Ladd

Www.MichaelSeoCompany.com

Follow These 6 SEO Guidelines for Search Engine Optimization Success?
If you think SEO, or search engine optimization, is just a buzz word and a matter of adding
keywords to your site to increase traffic, you are wrong. Search engine optimization is a big
part of your overall, content-strategy program tied directly to your marketing efforts.

For example, TopRank® Online Marketing just posted the latest description about SEO:

“Optimization is about more than rankings and how content is discovered through organic
search. It’s about understanding your distinct audiences and creating findable, shareable
content that answers their questions in a way that builds your brand credibility and pulls
prospects to purchase, customers to advocacy and the media to your brand as the best
answer for your area of expertise. To optimize is a continuous process of putting forth the
tactics of a plan designed to achieve a particular objective. Optimization is a cycle of
continuously collecting the performance information of online marketing efforts and making
adjustments to improve.”

With this in mind, are you following these 6 guidelines for successful, SEO results?

1. Do you have an overall, marketing plan in place detailing your target audience and goals?

2. Do you have an editorial calendar based on your marketing plan?

3. Do you have a detailed, SEO keyword-database based on extensive research regarding
your industry, competition, location, products, services, and common-sense terms your
customers are actually using to find your business online?

4. Do you have the appropriate keyword coding on your Website? You need a different title
and description on each page written in a way that stresses benefits and not features.

5. Is your SEO content written with specific goals in mind and “copy that sells” while providing
value?

6. Are you monitoring and testing your SEO content and making the appropriate changes?

Do you have all of these items in place? If not, you are not doing your SEO activities correctly
and wasting time and money.

Sure… you can use an automated service to optimize your content and add keywords, but
you will not get the best results. Today’s SEO is about providing value to your customers via
good content and social media.

Instead of wasting your efforts on an “easy” service, find an experienced content strategist to
help you. Not only will you see sales increase, but you’ll also boost online credibility and learn
more about your customers!

Please provide your thoughts below.

And for more information on content strategy, please visit www.rembrandtwrites.com.

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