Referrals: The Lifeblood of Success in Sales


Aside from online marketing, one of the easiest and most efficient ways of accelerating sales motivation is by asking your present customers to recommend you to other future customers. You should never hesitate to ask them a favor of calling their friends that might be interested in your business. It is essential to ask referrals from your customers and not just anyone. This approach will result to more opportunities.

Every time you talk with a customer, grab the opportunity to ask for potential leads. It fascinates me that there are salespeople who don’t see the importance of utilizing this approach of exceptional sales career as well as effective sales motivation. Internet marketing will also take place. Here are some essential tips that can help you build powerful referral skills.

In customers’ events, remember to send them your celebratory card or any note of such. Include a hand written text like, “it is my honor to have served you this far. If there is someone whom you think can benefit from what I have to offer, noting me would be appreciated.”

If someone gave you referrals, always keep them informed and updated about the progress with those people. Extending your gratitude towards that person will be appropriate. And you can also acknowledge their recommendation, and provide a little reward.

Establish an effective approach of giving referrals and recommendation to others. For your clients to give you referrals, you need to give them potential leads as well. It is easier to become a master of achieving your own referrals, if you make a habit of giving specific amount of leads to people in a week, a month, etc. But don’t expect too much. Online marketing is also essential in establishing your approach.

After receiving leads from your customers, act on it immediately and follow ups are necessary. Value every lead you have, let the givers feel that their referrals are of great value to you and to your business.

Set an attainable goal such as how many referrals you intend to generate in a week, a month, etc. If you do, you will reap maximum benefits.

Develop a customer-company relationship with influential individuals and meet new potential customers; they might be able to offer you referrals. This relationship is not about you, it’s about how they can benefit from your business and what you have to offer them.

Make your own referral month. Make some efforts  to reach out to your clients both present and future, and make some offer on how you can help them on anything related to their business, goals, and other things And you should also try to request for referrals.

The best resource for great referrals is those small business entrepreneurs. They are the best candidates who might be able to offer you lots of referrals since they understand how this thing works for most business.

Be an influential person. People who can influence other people are more receptive in giving and receiving referrals. Be that person.

Extend your gratitude and appreciation towards the people who have given you referrals and those who have helped your business so far. Thank you letters and notes can be the best option.

Referrals are not the most important factor to increase your sales and your profitability; it is the sales motivation that matters most. It is your ability to request for referrals and give referrals.

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