Why You Need A WordPress Blog For Your Business


A blog is a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. Most of the blogs we have are about one specific area or the other. You can have a blog where you inform people about recent happenings/news, business tips, health information, business products, etc. The act of updating a blog is known as blogging while the person who updates a blog is a blogger.

A blog could be for personal or business use but we are going to be focusing on the business use in this post. We will be considering why every business should have a blog.

Blogging is the foundation of all social media activities. It is true that social media  activities is gradually dominating every other marketing method online but it is so obvious that you cannot create a fuller picture of yourself on this social media. So you need a blog which will contain all information about you and people you meet via other places online can be redirected to it so they can get to know you, your company and your products/brands properly.

Blogging can help you build trust for your business. Our world today is such that we are skeptical about people we know talk more of strangers. We are even more skeptical when it comes to strangers on the internet. When you have a blog and you continuously update it with truthful and useful content, you are bound to bridge the gap between distrust and trust.

There are some trust elements in a website and they are listed below

  • Clean and beautiful design
  • Correct spelling and grammar
  • Thorough about page
  • High-quality photo of the author
  • Signs of social sharing
  • Links to trustworthy sources
  • High-quality images and visuals
  • Short, easy-to-read domain name
  • Professional logo
  • Solid, detailed content updated frequently
  • Presence of community and conversation through comments

Your organic search traffic is bound to increase drastically if you blog continuously. Active blogging will increase traffic to your site; traffic which could result in leads and more leads means more money. Also, as you continuously post to your blog, the number of post will continue to increase thereby increasing your site traffic over time.

Finally, there is need to let you know that in this global village we are today, you have to have a strong online presence if you must excel in your choosing profession. A lot of people go online and search businesses in your field and with the help of search engine optimization, your blog will show up thereby increasing traffic to your site. Whether you like it or not, irrespective of your business niche, the more traffic you get to your website will also lead to more sales and money.

So it is advisable to own a blog for your business whether big or small. This will bring about growth in your business.

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