EMAIL MARKETING – Its Importance in your Business


I once did a survey about whether there is really money in internet business and it shocked me the result I got. A lot of people believe there is really little or no money in internet business, while only a few believe that there was so much money to be made and in the words of one of the big shots out there that is really making lots of money online, he said and I quote “the money is in the list”.

I then asked him to explain what he meant and he went further to explain that for you to make lots of money online, you need an email list which you can continuously send offers, new products information and generally newsletter.

Below are explained some of the reasons why you need to employ email marketing to promote your business.

  • Affordabibility

Email marketing may not be cheap but it is a very low cost internet marketing channel to implement and it has a great rate of return for your business. According to Direct Marketing Association’s response report, it remains the leader in return on investment. One comparison shows direct mail with a 7% ROI versus email marketing at 28.5%. This is a huge difference whether you are a small business with little resources or a large corporation with many internet marketing options to choose from.

  • Simplicity

Email marketing is very simple and quick, with all you have to do being writing few paragraphs and sending it to a large email list all at once. Recent development can see you scheduling and automating your email broadcast. 

  • Personalizing and Customizing

Email marketing gives you opportunity to personalize and customize your marketing as you can choose who you want to see your messages. This will enable you target a particular set of people which yields more profit. For example, If your email broadcast is about beauty products, it will enable you send your message to an email list of people interested in beauty products.

  • Builds Relationship

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

  • Action Oriented

Email marketing helps you to get people who will always take action because whether they realize it or not, email recipients have been trained well to do something with an email – reply, forward, click-through, sign-up, or buy. So you can easily drive traffic to your website, sales page, etc which could most probably lead to sales. 

 8. Mobile and Global

Email remains the core of social media and has gone mobile. According to a recent research, email is the most popular activity on smart phones and mobile devices with 78% of 18-44 year olds using their devices for email, 73% for web browsing and 70% for Facebook.  We are taking our email with us everywhere we go! And with the internet accessible all over the world, email marketing can have a global reach.

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